As part of my Global Marketing Communications course , my team and I conducted a campaign analysis report on Crocs. The project explored how the brand positions itself globally, adapts to local markets, and communicates its identity across cultures.

Crocs 2022 Come as You Are Campaign — Tote Bag Creative Studio, n.d.)

Skills & Frameworks Applied

  • Strategic market analysis (PESTEL, segmentation).

  • Cross-cultural campaign evaluation.

  • Communication frameworks (DRIP model, audience mapping).

  • Presentation design & storytelling.

Industry Exposure

This project also included a guest lecture from the Marketing Department at Adidas, where we gained practical insights into how a global corporate marketing team operates. This session provided first-hand perspective on managing international brand consistency while adapting to local cultures.

Key Learnings

Balance between Global identity with local cultural adaptation

Target audience segmentation

Global communication strategy effectiveness

Practical knowledge from Adidas on cross-border corporate collaboration

Previous

Stëlz Goes Swiss: Market Entry Strategy for a Dutch Hard Seltzer Brand