“No Need For More” – Integrated Campaign for Aticco

This campaign was developed together with my international team as part of the Agency–Advertiser course in Barcelona, where we worked as a creative agency under the name CTRL-Z.

In this project, we collaborated on creating a full campaign proposal for Aticco, a coworking and coliving company in Spain. The objective was to develop both internal and external communication campaigns, highlighting Aticco’s unique value through community, flexibility, and experience.

The project simulated a real agency-client environment, combining strategy, creative development, and multi-channel execution.

  • The starting point

THE BIG IDEA

“No Need For More”

The core idea of the campaign is simple:

When everything you need is already in one place — space, people, opportunities — you don’t need more.

This concept positions Aticco as:

  • Not just a workspace

  • But a complete ecosystem for work, life, and growth

As expressed in the campaign:

“When you have it all, there’s no need for more.”

STRATEGIC INSIGHT

CREATIVE CONCEPT

We translated the idea into relatable, real-life scenarios showing how Aticco integrates:

  • Work

  • Social life

  • Networking

  • Personal wellbeing

Instead of choosing between them.

Example messaging:

  • “Why choose if you can have it all?”

  • “Where you see a pool, I see networking.”

  • “Your next client is two desks away.”

CAMPAIGN EXECUTION

Internal Campaign (Community Engagement)

Focused on existing Aticco members:

  • Instagram content (carousels, reels, stories)

  • “Secret spots” content showing hidden value inside spaces

  • WhatsApp community communication

  • QR codes across physical spaces

  • Elevator event schedules

External Campaign (B2B & Acquisition)

Targeting companies and decision-makers:

  • Paid media (Meta, Google, LinkedIn)

  • LinkedIn storytelling & thought leadership

  • Website lead magnets (“Calculate your space needs”)

  • Video campaigns positioning Aticco as the new birthplace of ideas

RESULT

This project demonstrates how a brand can:

  • Shift from product (workspace) → experience (community)

  • Build a full-funnel campaign

  • Combine online + offline touchpoints

  • Create emotional and functional value at the same time

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