Innovative for Impact – Sustainable Product Concept
As part of the Innovative for Impact course, I was challenged to develop a product that not only aligned with a brand’s identity but also addressed sustainability and long-term consumer value.
Working in a multidisciplinary team, we explored how innovation can be rooted in purpose — blending brand heritage, material consciousness, and Gen Z consumer expectations. The result was a concept for a sustainable product extension that balanced design, functionality, and circular thinking.
This project pushed me to think creatively within real business constraints, while experimenting with prototyping, storytelling, and identity-driven innovation.
Empowering Customer Identity through Brand Values
Daily Paper – Sustainable Jewellery Concept
Creative Ideation
Translated brand heritage into a tangible product by exploring meaningful symbolism, aesthetic direction, and emotional relevance.
Skills obtained:
Womp 3D
Designed a digital prototype of the ring concept for realistic outcome
Team Collaboration
Worked iteratively with peers to refine concept
Problem Solving
Navigated production constraints and testing outcomes with hands-on adaptability
Tools used:
Canva
Built presentation visuals and mockup displays
Open AI
Used ChatGPT to examine and refine concept directions, validate ideas, and ensure alignment between the product vision, brand identity, and sustainability goals.