Erasmus Amsterdam is a concept platform designed to connect international and exchange students in the Netherlands with curated, local travel experiences — avoiding typical tourist traps. The goal was to build a relatable, student-centered brand with an engaging digital presence that supports both awareness and conversion.

This project was part of my Digital Marketing course, where we worked in small, diverse teams to simulate a real-world agency approach — developing a service from scratch while aligning with a clear content strategy and business goal.