In this project, I explored how Stëlz — a bold, fast-growing Dutch hard seltzer brand — could expand its impact in the B2B sector. By shifting focus from just consumers to strategic business partnerships, we identified fresh opportunities to elevate both sales and service experiences.

The goal was not just to boost visibility, but to deepen long-term relationships with business clients — creating branded experiences and service innovations that drive loyalty, value, and mutual growth.